How to quantify the value of a brand?
I know! MR=MC. OK, but how do I go about actually doing this? Demand estimation, competitive reactions, and optimal pricing.
Presidential Election & Political Marketing:
Can we do better than political pundits?
Forecasting the human population growth. Will it stabilize? What are the environmental implications?
Should FTC allow Continental and United to merge? Too late, but what are the implications for prices that consumers pay?
Google Trends & Web Traffic:
Deep insights from seemingly trivial data
Budget Deficits/Social Security/Medicare:
Why are the projections so different between Congressional Budget Office (CBO) and the “think tanks”?
College Tuition & the Education system:
Why you need to make the best of every moment spent at NYU.
Housing Bubble & the Financial Meltdown:
Hindsight 20/20, but how could anyone miss this?
Customer Lifetime Value (CLV) & Database Marketing:
NPV analysis for millions of customers!
Development Economics (from Bottom Up):
Insights from field experiments
Is taxing junk food a good public policy?